Friday, November 29, 2019

Alices Adventures In Wonderl essays

Alice's Adventure's In Wonderl essays Alices Adventures In Wonderland The book begins with a girl whose name is Alice. On a golden afternoon Alice and her sister decided to read a book without any pictures. After reading the book Alice fell asleep and dreamt of wonderland. It begins with a white rabbit. The rabbit was running along while caring a pocket watch and saying Im late, Im late, for a very important date. Alice was curious and decided to follow to see what was the trouble. Alice chased the hurrying white rabbit, down into a hole. The hole was the entrance to wonderland and it was very deep, so Alice went down, down, down all the way and finally arrived at the floor, there was a glass table and a small door. There was a key on the table. So Alice wanted to pass through the small door, but Alice was not a small enough to pass through the door. Alice tried to be small by drinking a glass of juice on the table. Alice was small somehow, but next Alice was too small to get the key on the table. Eventually she just climbed through the key hole. On the other side of the door was a forest. Alice met many wonderful things and people like, flowers that were people, a cat that talked, a caterpillar that smoked and somewhat friendly and two mad haters that loved to drink tea. They all gave her advice along her journey in search for the white rabbit. Alice eventually traveled along and ran into trump kingdom. There was a queen, who was very caprice and cruel. She loved to play croquet game, to off someone's head. In the trial, Alice's body was gradually large. Heart king and queen condemned Alice to exile, and many cards started rushing down towards her. She gave a little cry, feeling a bit afraid and angry and tried to get them away from her and found herself lying by the river, with her head on her sister's leg. This ended up being the ending of Alices dream. She was out of wonderland. Characters of this book are all wond ...

Monday, November 25, 2019

Free Essays on Malcolm X And Martin Luther King Use Of Rhetorical Strategy

Martin Luther King Jr. professed peace and brotherhood between people of all races. At the time when Malcolm X delivered his â€Å"Ballot or the Bullet† speech, he was an orthodox Muslim preaching the equality of all races, but that blacks must help themselves. Martin Luther King Jr. delivered his famous â€Å"I Have a Dream† speech at the Lincoln Memorial in Washington D.C. on August 28, 1963. Six months and one day later, in Washington Heights, Malcolm X warned his audience of their dwindling abilities to gain freedom; that they needed to use the power of their votes in order to gain equality. These two men had a similar goal in their minds, but the paths in which they would each preach to attain those goals in their speeches varied with great distinction. While the content and underlying ideas of the speeches may have inconsistencies with each other, they both use many common literary devices and rhetorical strategy. King is best known for his peaceful protests and his non-violence movement. The underlying purpose of the â€Å"I Have a Dream† speech is to compel his audience to strive for equality among blacks and whites. King had two audiences in mind; he gave his speech during the march on Washington of that year where he had thousands of people listening to him as he addressed the masses crowding the Washington memorial and the Lincoln Memorial. King knew, however, that people everywhere would be listening, mostly black, but also whites. He had attained a status in society that made people listen to him. Malcolm X was delivering his speech during the height of the black suffrage movement. He was a key player in gathering support by his audiences of primarily black people to whom he spoke. This is important when understanding some of the language that both Malcolm X and King used in their speeches. The way in which King spoke directly reflects his acknowledgement of his audience. Throughout his speech, King created a sense of comr... Free Essays on Malcolm X And Martin Luther King Use Of Rhetorical Strategy Free Essays on Malcolm X And Martin Luther King Use Of Rhetorical Strategy Martin Luther King Jr. professed peace and brotherhood between people of all races. At the time when Malcolm X delivered his â€Å"Ballot or the Bullet† speech, he was an orthodox Muslim preaching the equality of all races, but that blacks must help themselves. Martin Luther King Jr. delivered his famous â€Å"I Have a Dream† speech at the Lincoln Memorial in Washington D.C. on August 28, 1963. Six months and one day later, in Washington Heights, Malcolm X warned his audience of their dwindling abilities to gain freedom; that they needed to use the power of their votes in order to gain equality. These two men had a similar goal in their minds, but the paths in which they would each preach to attain those goals in their speeches varied with great distinction. While the content and underlying ideas of the speeches may have inconsistencies with each other, they both use many common literary devices and rhetorical strategy. King is best known for his peaceful protests and his non-violence movement. The underlying purpose of the â€Å"I Have a Dream† speech is to compel his audience to strive for equality among blacks and whites. King had two audiences in mind; he gave his speech during the march on Washington of that year where he had thousands of people listening to him as he addressed the masses crowding the Washington memorial and the Lincoln Memorial. King knew, however, that people everywhere would be listening, mostly black, but also whites. He had attained a status in society that made people listen to him. Malcolm X was delivering his speech during the height of the black suffrage movement. He was a key player in gathering support by his audiences of primarily black people to whom he spoke. This is important when understanding some of the language that both Malcolm X and King used in their speeches. The way in which King spoke directly reflects his acknowledgement of his audience. Throughout his speech, King created a sense of comr...

Thursday, November 21, 2019

Marketing Management Assignment Example | Topics and Well Written Essays - 1500 words - 1

Marketing Management - Assignment Example Coca-Cola offers more than 500 brands in 200 countries serving 1.7 billion each day. The target market of Coca-Cola is not restricted to any area, gender or age. In fact, it is globally present and serves homes, offices, bars and restaurants; it identifies with youngsters, while is also targets the older age groups. The selling concept was exemplified in the thinking of Coca-Cola former vice president Sergio Zyman who said â€Å"the main objective of marketing was to sell more stuff to more people more often for more money to gain more profits.† (Yoffie and Wang, 2002) Coca Cola uses two varieties - one with sugar and another for all users. The product packaging incorporates the contour bottle design and the dynamic ribbon, shape and form. The bottle sometimes includes the native language of the region and it is designed in the same size as the beverage bottles or cans. Pepsi is the main rival of Coca Cola and many local brands compete with Coke in various regions as well. Coca-Cola produces more than 35,000 beverages. The company uses multi-brand marketing strategy, offering a wide range of beverage products to ensure customers a wide choice. The major brands launched are Coca-Cola, Fanta, Sprite and Diet Coke. Diet beverage was launched in 2001. Moreover, fruit drinks, coffees, teas and other forms of drinks were also introduced. Mineral water Kinley was launched soon afterwards (Dawar and Dai, 2003). Additionally, syrups and concentrates are also part of the product line up. For health conscious customers, energy drinks such as Powerade have been launched too. Coca Cola are packaged into 2 litres, 1.25 litres, 600 ml and 300 ml packages and these are also available in 375 ml aluminium cans. Coca-Cola favoured differentiated pricing model. Meet-the-competition pricing and psychological pricing models are used, which is suitable for varying customer segments and there are many products in a

Wednesday, November 20, 2019

What makes a good hypnotic suggestion and what other factors have an Essay

What makes a good hypnotic suggestion and what other factors have an effect on the success of therapy - Essay Example In the movies, people have seen individuals receive what is called "post hypnotic suggestion" where they have been told to do a variety of things. Sometimes these things are silly but in movies, they often use this suggestion to have the individual do something against their will. This is not what clinical hypnosis is about and its not what it does. In the clinical setting, an individual and their need for healing becomes central to the work in therapy. Because many people have seen stage hypnosis, they have developed attitudes or beliefs that may hinder their use of clinical hypnosis. In a study by Barling and DeLucchi, it was found that those people who have experienced hypnosis in the clinical setting had more knowledge and more positive beliefs about hypnosis than those who had seen it on the stage (Barling and DeLucchi 36). These authors also say that because people go into clinical hypnosis with pre-conceived ideas, it is very important for these to be explored: When a person thinks about using hypnosis, it is important to schedule a free consultation. During the consultation they can get questions answered and often satisfy their curiosity. Usually, a short session may be used so an individual can experience a little of the sensation that happens with hypnosis. The hypnotherapist will ask questions about the individuals life and their current situation. These questions will help the hypnotherapist assess the individuals need. It is also important during the initial consultation to go over goals and tools that the individual has used prior to coming to the current therapist. Often, the individual will receive ideas for skills to practice before the next session (Holistic Health Partnering). Hypnosis is a state of altered consciousness in which an individual is relaxed enough to allow the subconscious mind to come forward. Individuals must be willing to allow themselves to be hypnotized, allowing the hypnotherapist to induce the process. This process

Monday, November 18, 2019

Response to article Essay Example | Topics and Well Written Essays - 250 words

Response to article - Essay Example I believe that the corporate society will have to change to accommodate generation y since they need new and young blood to operate optimally. I agree with Thatcher that the future of American workforce is brighter. The days of richest Americans getting richer for doing less with the middle class doing all the work and getting less earnings for it are ending. A new generation have learnt to take their extracurricular skills seriously such that they can create jobs for themselves. In addition, many will not do a job they hate just to be employed. They would rather stay in their parent’s houses doing nothing because their parents can provide for them. To them, the world provides enormous opportunities and they have to choose the best. In the 21st century, advancement in technology has empowered many and they would want the companies they work for adopt these technology. In conclusion, generation y understands the easier options of carrying out business and will not bow to old complex methods. Companies will have to adopt easier options to accommodate them, making it easier for the existing

Saturday, November 16, 2019

A More Perfect Union Speech | Barack Obama

A More Perfect Union Speech | Barack Obama The speech titled A More Perfect Union was delivered by Senator Barack Obama on March 18, 2008 at the National Constitution Centerin Philadelphia, Pennsylvania. The speech responds to the video of Barack Obamas pastor, reverend Jeremiah Wright, in which Wright denounced the United States and accused the government of crimes against people of colour. The pundits and various news media outlets played the clip repeatedly on the television and YouTube. First, the Obamas speech attempts to address the nation on their concerns of his affiliation with Reverend Wright. Second, the speech addresses the sustaining and prevailing issues of race within America and how it paralyses our nation. The speech is compelling because it possesses the necessary elements of effective and persuasive rhetoric; in summation, Obamas rhetoric works. Rhetoric is the study of opposing arguments, misunderstanding, and miscommunication. By addressing the misunderstanding and miscommunication connected to and perpetrated by racism in America, the audience sees precisely how effective Obamas speech is when examined through such lenses as the classical and 20th century rhetorical theories and concepts from Aristotle, Richard Weaver, Stephen Toulmin, Chaim Perelman, and Michel Foucault. Barack Obamas speech echoes the rhetorical concepts of ethos, pathos, and logos that explicitly discussed within Aristotles The Rhetoric. Ethos is how the speakers character and authenticity aids his or her influence of the audience; whereas pathos is a rhetorical device that alters the audiences perceptions through storytelling and emotional appeals (181). Logos uses reason to construct an argument and to covey an idea (182). Finally, kairos attempts to conceptualize the need for the correct timing (201). Therefore, ethos, pathos, logos, and kairos are within the speech and expressed in various ways, striking language and repetition, and through different receptors, emotions and sense. Ethos is accomplished on intellectual, spiritual, and biological levels. Obama does this by giving factual information. He interjects historical references; he explains the extent of his family tree. Thus, Obama gives creditability to his speech and validity to his message. He acknowledges that the press routinely looks for the latest evidence of racial polarization, not just in terms of white and black, but black and brown as well (Obama, par. 7). From this quote, the audience is being persuaded by the theoretical concepts of opposing arguments. The audience is fully aware of the partition between the races, and the speech is very effective due to the fact that Barack Obama is willing to speak of what is often unspoken. When addressing his intellectual ethos, Obama mentions that he has gone to some of the best schools in America (Obama, par. 6). Secondly, he recites, We the people, in order to form a more perfect union, which is easily recognized as the first line in the U.S. Constitution (Obama, par. 2). Even those who do not possess complete knowledge of the famous line immediately understand that something of importance is being conveyed to them. Thirdly, he demonstrates his awareness of past occurrences and present concerns on the global scale. Senator Obama recalls the legacy of slavery and Jim Crow within our nation (Obama, par. 24). He acknowledges the present dangers of conflicts in the Middle East and explains the cause of such conflict (Obama, par. 10). The audience is given evidence that he understands the role of history as well as the present-day global concerns affecting our nation. Furthermore, Senator Obama uses ethos to gain credibility with his knowledge of social issues that pervade our society today. He states, The most segregated hour of American life occurs on Sunday morning (Obama, par. 12). He acknowledges that the resentments of the black and white communities arent always expressed in polite company, but these resentments are manifested within our society in destructive ways, like racism (Obama, par. 31). The audience feels that he is knowledgeable and credible on the immediate topics affecting our future and our daily lives. Ethos is also applied on a spiritual level by mentioning his present faith and making Biblical references. He states that more than twenty years ago [he was] introduce[d] à ¢Ã¢â€š ¬Ã‚ ¦to Christian faith [with] obligations to love one another, to care for the sick and lift up the poor (Obama, par. 13). He noted how black people merged with the stories of David and Goliath, Moses and Pharaoh, the Christians in the lions den, [and] Ezekiels field of dry bones (Obama, par. 16). Senator Obama is altering the language. Christians did not exist in the Old Testament story of Ezekiel, but Senator Obama is effectively connecting with every major religion. Simultaneously, he is reaching out to the secular world as well. Being cognizant that everyone does not actively practice a religious faith, Obama chooses stories that everyone, Christians and non-Christians, could identify and recognize. Thus, these religious references connect with masses as well as members of the three major religions. Finally, Senator Obama gains ethos by explaining his own genetic makeup. He states that he is the son of a black man from Kenya and a white woman from Kansasà ¢Ã¢â€š ¬Ã‚ ¦ [He continues that he] is married to a Black American who carries within her the blood of slaves and slave ownersà ¢Ã¢â€š ¬Ã‚ ¦ [Then, he acknowledges that he has] brothers, sisters, nieces, nephews, uncles and cousins of every race and every hue scattered across three continents (Obama, par. 6). In essence, he reveals that he has the blood of Africa, the birthplace of humanity, and the blood of a woman of French descent within him. He has married a woman who has both slave and slave owner flowing within her. Moreover, he has fathered children who have the blood of humanity: African, European, slave, and the Caucasian slave owner within them. Thus, he is an authority on race. He states, [his] story [is] seared into [his] genetic makeup the idea that this nation is more that the sum of its partsthat out of many, we are truly one (Obama, par. 6). The audience revels at his remarkable story, and ethos is achieved through storytelling. In essence, Obama forges a biological connection with his audience. The connection is strengthened through Senator Obamas use of pathos. It is achieved through the use of emotional appeals. He alters the thoughts and feelings of his audience through storytelling, imagery, and allusion. The topic of race, within itself, evokes strong emotions, even to this very moment, this very second. The senator begins by telling a story of his grandfather who survived a Depression to serve in Pattons army during World War II (Obama, par. 6). The use of key terms such as Depression, Pattons army, and World War II evoke the emotional responses of patriotism and self-sacrifice. Toward the end of his speech, Obama shares another story; he tells of a young, white, Southern campaignerAshley Baiawho inspires an old, black, Southern man to vote (Obama, par. 45-46). In essence, Baia encourages pathos by telling her story. Barack Obama uses Baias story of inspiration to highlight the power in sharing his own story. The audience is able to connect through the emotional appeals that take place at the very core of humanity. It is easy to disrespect and dishonour something that is foreign and unknown, but it is hard to turn away from the essence of another mans soul. As fellow humans, the audience recognizes the sheer humanity in the story. Pathos is also achieved through the use of allusion and imagery. The imagery that is provoked with terms such as slave or slavery is still poignant today. Most people are cognizant of the plight of slaves within this country. The audience would be aware of the racism that ensued and the devastation and isolation that slavery caused in American history. When Barack Obama describes the various ways that racism manifested within our society, pathos is achieved because of the powerful imagery of the allusions to race and racial conflicts within our community. The audience is trapped and becomes aware of the prejudices and experiences of race and racism within their own lives, thus causing emotions to surge and overflow. Pathos, being the weakest form of rhetoric, is utilized by Senator Obama sparingly. Instead, he overwhelmingly utilizes the most powerful form of rhetoric, logos. Logos is the ability to embody rational, logical, methodical thoughts and persuasions. As it relates to Obamas speech, examples of logos are found throughout the text. For example, by displaying objectivity, the element of logos is achieved. Senator Barack Obama methodically explains the problems with race within America, and he gives logical, reasoned resolutions to the problems. He explains, The anger [of Blacks and] the memories of humiliation and doubt and fear have not gone away, nor has the anger and bitterness of those yearsà ¢Ã¢â€š ¬Ã‚ ¦ [Later he offers resolution and states that] the African-American community [must embrace] our past without becoming victims of our past (Obama, par. 34). Many African-Americans will identify with Obamas assessment of race within the African-American community, and they will be inspired to act in a positive manner. Simultaneously, he acknowledges a similar anger within the white community. They [feel] theyve worked hard all their livesà ¢Ã¢â€š ¬Ã‚ ¦They are anxious about their future, and they feel their dreams slipping away [and] resentment builds over timeà ¢Ã¢â€š ¬Ã‚ ¦ [Furthermore, he offers resolution and urges that] the white community [must acknowledge] that what ails the African-American community does not just exist in the minds of black people; that the legacy of discrimination [exists] (Obama, par. 36). From these lines, the audience is persuaded to respond in a positive manner as well, and they are urged to approach the subject of racism both subjectively and objectively. Senator Obama recognizes the duality of both plights and asks the American people not to blame each other but investigate and seek out the true reason of conflict within our nation. Thus, Obama is using inductive and deductive reasoning, which is indicative of logos. By utilizing Aristotles method and system, Obamas appeals to logic are beyond reproach. Once his reasons are defined, he states that this is the time that we must take action and secure our future together, and Obama begins to preach on the importance of time. The issue of time and timing directly correlates with the classical rhetorical term kairos. Obama conveys time in a powerful fashion. In the beginning of his speech, he states, Two hundred and twenty one years ago [our forefathers]à ¢Ã¢â€š ¬Ã‚ ¦produced [a document that was] eventually signed, but ultimately unfinished. It was stained by the nations original sin of slavery [that] brought the convention to a stalemate until the founders chose to allow the slave trade to continue for at least 20 more years, and leave any final resolution to future generations (Obama, par. 3). Later, he explains how people often manipulate race to win political elections and prevent unity. Barack Obama speaks of the continual war between segments of our community. Then he states, But race is an issue that I believe this nation cannot afford to ignore right now (Obama, par. 23). Furthermore, he acknowledges the complexities of race in America have never been resolved. He urges Americans to come together and solve [the] challenges [in America] (Obama, par. 33). He persuades the audience to racial relations within America a priority. In summary, kairos is aggressively addressed and highlighted. The audience realizes that the problem at hand may have been ignored by our forefathers, but these problems must be addressed now. Toward the end, kairos reaches its peak of effectiveness. Obama states that what has been effectively dividing the races in the past will not happen again: Not this time. This time we want to talk about crumbling schoolsà ¢Ã¢â€š ¬Ã‚ ¦This time we want to reject the cynicismà ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [healthcare]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [jobs]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [race]à ¢Ã¢â€š ¬Ã‚ ¦This time-This time we want to talk about the men and women of every colour and creed who serve together, and fight together, and bleed together under the same proud flag (Obama, par. 40-41). From these lines, the audience feels the urgency of time; the listeners realize that this time America must act. Obama effectually uses the sophistic rhetorical theories and concepts to ignite and unite the audience; however, he also incorporates modern-day rhetorical theories and concepts as well. Specifically, Senator Obama utilizes the hierarchy of definition, analogy, cause and effect, and testimony of the 20th century rhetorician, Richard Weaver. In the introduction of Language Is Sermonic, the narrator summates Weaver as stating, Rhetoricà ¢Ã¢â€š ¬Ã‚ ¦is a positive act with consequences in the worldà ¢Ã¢â€š ¬Ã‚ ¦Every utterance is an attempt to make others see the world in a particular way and accept the values implicit in that point of view (1348). Similarly, Obama desires to persuade the audience to see the world from a different perspective, a different lens. First, toward the beginning of the text, Obama defines the Black church. He states, Black churches across the country embody the community in its entirety-the doctor and the welfare mom, the model student and the former gang-bangerà ¢Ã¢â€š ¬Ã‚ ¦Services are full of raucous laughter and sometimes bawdy humour Full of kindness and cruelty, the fierce intelligence and the shocking ignorance, the struggles and successes, the love [as well as] the bitterness and biases (Obama, par. 18). If one really looks closely at the definition, it is also a definition of America as well as the Black church. By explaining the polarity within the Black church, he explains the polarity within America as a whole. In this way, Obama uses rhetoric in a positive way to impact his audience and highlights that every utterance is an attempt to make others see the world in a particular way [through definition]. Second, Weaver asserts, Rhetoric [is] the most important of all ends, the persuading of human beings to adopt right attitudes and act in response to them (1351). From these lines, one can examine Senator Obamas use of twentieth century rhetorical theories and concepts. Obama uses cause-and-effect by illustrating the history of racism within the United States (1354). He states: We do not need to recite here the history of racial injustice in this country. But we do need to remind ourselves that so many of the disparities that existed between the African-American community and the larger American community today can be traced directly to inequalities passed from an earlier generation that suffered under the brutal legacy of slavery and Jim Crow (Obama, par. 24). In essence, Obama is stating that the racism today has a sordid past in our history; it can not be ignored, but it must be confronted, discussed, and acted upon. Obama is using this cause-and-effect to play on the emotions of his audience. Everyone is aware of the gruesome history, yet, as Weaver puts it, Humanity includes emotionality or the capacity to feel and suffer, to know pleasure (1352). From these lines, it is obvious that Senator Obama uses cause-and-effect to evoke an emotional response and sway the audience to his point of view. Furthermore, Barack Obama utilizes the elements outlined by Stephen Toulmins The Uses of Argument. He uses the schema of the six components in analysing arguments: qualifier, claim, data, warrant, backing, and rebuttal. The qualifier is the word or phrase [that] expresses the speakers degree of force or certainty concerning the claim (1418). Next, the claim is the conclusion whose merit must be established (1417). Then, the data is the fact we appeal to as a foundation for the claim (1417). The warrant is the statement authorizing our movement from the data to the claim (1419). The backing is the credential designed to certify the statement expressed in the warrant; backing must be introduced when the warrant itself is not convincing enough to the readers or the listeners (1420). Finally, the rebuttal is the statement recognizing the restrictions to which the claim may legitimately be applied (1421). The following examples show how Obamas speech utilizes these principles as well: First, by working together, we can move beyond some (qualifier) of our old racial wounds (claim) by virtue of asserting a firm conviction, a conviction rooted in my faith in God and my faith in the American people (data), because we have no choice if we are to continue on a path of a more perfect union (warrant), as we know its a racial stalemate weve been struck in for years (backing)à ¢Ã¢â€š ¬Ã‚ ¦ Second, the vast majority (qualifier) of Americans want the issue of race to be resolved (claim) by virtue of the desire to perfect our society by young people whose attitudes and beliefs and openness to change have already made history in this election (data), because there is hope in the next generation (warrant)à ¢Ã¢â€š ¬Ã‚ ¦(Obama, par. 33, 42) Similarly, as a rhetoric, Obama uses Chaim Perelmans techniques to connect to his audience. Perelmans The Realm of Rhetoric states, The importance of rhetoric, of the psychological technique which acts upon the hearers will in order to obtain his adherenceà ¢Ã¢â€š ¬Ã‚ ¦[B]y showing that for any subject there are two opposing discoursesà ¢Ã¢â€š ¬Ã‚ ¦the existences of one single truth [is denied] (1379). From these lines, the audience can assume that Senator Obama verbalizes the plight of black, white, and brown Americans. He dismisses a single truth, and Obama accepts multiple truths within a society. He promotes inclusion and commonality among all people despite socio-economics or race, and Obama encourages them to look at both sides of the argument. Thus, he uses psychological techniques in order to connect with his audience. Similar to Aristotles rhetorical concept of kairos, in Chaim Perelmans The New Rhetoric: A Theory of Practical Reasoning he states, Political speakingà ¢Ã¢â€š ¬Ã‚ ¦urges us either to do or not to do something (1387). Not this time. This time we want to talk about crumbling schoolsà ¢Ã¢â€š ¬Ã‚ ¦This time we want to reject the cynicismà ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [healthcare]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [jobs]à ¢Ã¢â€š ¬Ã‚ ¦This time we want to talk about [race]à ¢Ã¢â€š ¬Ã‚ ¦This time-This time we want to talk about the men and women of every colour and creed who serve together, and fight together, and bleed together under the same proud flag (Obama, par. 40-41). From these lines, Obama is calling for action. He is urging the audience to respond and respond now. Using anaphora, the importance of acting now is echoed over and over again. It provokes emotion, pathos. He is promoting social cohesion in his audience. Furthermore, Perelman states, Things present, things near to us in space and time, act directly on our sensibility (1395). Obamas speech parallels this concept. Obama begins by making allusions to Americas historic past: Two hundred and twenty one years ago [our forefathers]à ¢Ã¢â€š ¬Ã‚ ¦in a hall that still stands across the streetà ¢Ã¢â€š ¬Ã‚ ¦produced [a document that was] eventually signed, but ultimately unfinished. It was stained by the nations original sin of slavery [that] brought the convention to a stalemate until the founders chose to allow the slave trade to continue for at least 20 more years, and leave any final resolution to future generations (Obama, par. 23). From this quote, Obama even reflects the idea of time, past and present, in the very location in which the speech is given. He is connecting the past to the present. This quote highlights the importance of the location of Obamas speech on race, and how the event at the location has made the present setting possible. Finally, Michel Foucaults The Order of Discourse can easily be applied to Senator Barack Obamas speech on race in America; the political speech delivered in March 2008 concerned the taboo subjects of racism and how racism affected our religious rhetoric. According to the text, Foucault remarks, The desire to locate truth in something other than discourse itself hasà ¢Ã¢â€š ¬Ã‚ ¦spawned several mistaken beliefsà ¢Ã¢â€š ¬Ã‚ ¦ [Foucault questions] the will to truth [and attempts to] restore to discourse its character as an event (1432). Likewise Obama seeks to locate truth in his own experiences and through the invitation of discourse with the audience. Senator Obama discusses the discourse of race in America in a reasonable and logical manner, yet he also seems sincere, full of character, and an expert on the topic. Toward the beginning of The Order of Discourse, Foucault states, I should not like to have to enter this risky order of discourse (1460). Obamas speech is a risky order of discourse. Racism in America is, in many ways, ingrained and embedded within the culture. There are deep wounds that accompany a deeply wounded history. Foucault remarks, In a society like oursà ¢Ã¢â€š ¬Ã‚ ¦We know quite well that we do not have the right to say everything, that we cannot speak of just anything in any circumstances whatever, and that not everyone has the right to speak of anything (1461). Foucaults statement sums up Senator Obamas dilemma. His pastor has spoken words that should not have been uttered-publically at least. Obama states, Weve heard my former pastor, Jeremiah Wright, use incendiary language to express views that have the potential not only to widen the racial divide, but views that denigrate both the greatness and the goodness of our nation and that rightly offend white and black alike (Obama, par. 8). In our society, it is simply not acceptable to transmit racism in a public and formal manner. Racism exists, but it is most often in the subtleties and comforts of familiar spaces and private homes. Thus, Obamas willingness to have an honest conversation on the taboo subject of racism in America is a risky order of discourse. To reiterate, the speech delivered by Barack Obama in March 2008 exemplifies effective rhetorical theories and concepts. Obama hopes to heal Americas turbulent racial legacy and move forward, from the negativity of the past, in a positive, logical manner through ethos, pathos, and logos appeals. First, Senator Obama argues against the long standing racial climate that exists within American society. Second, he broaches subjects that are often discussed in the private sphere but rarely discussed openly. Third, he wants the audience to know that he is an articulate, vibrant, and diverse African-American man who is capable of leading this country forward. Finally, he uses rhetoric to calm the misunderstanding of his personage and his controversial affiliation. In essence, he uses many elements that are exemplified in the classical and modern-day study of rhetoric, blends and expands new rhetorical devices in order to elevate the message, and effectively reaches a broad audience composed of multiple ethnic groups, multiple religions, and multiple socio-economic divisions. Through the rhetoric of language in the speech, Senator Obama proposes to have an honest conversation on race and unite the historical racial divide. In summary, the speech effectively connects to the audience through the multi-media of rhetoric.

Wednesday, November 13, 2019

Unspoken Comparison in Tacituss Germania Essay -- Germania

Unspoken Comparison in Tacitus's Germania Tacitus's Germania is a thoroughly itemized ethnographic text detailing the geography, climate and social structure of Germany and its people. Unlike his Histories and Annales Tacitus doesn't offer a story line to be followed, but instead, he nudges forth an unspoken comparison to be made between two cultures. Each of the Germania's 46 passages deals with a particular area of German civilization among which Tacitus develops a two-tiered theme. The two points he tries to make generally clear are the following: A) The Germans are barbaric, savage and stupid†¦but†¦ B) The Germans are quaint, noble and have some redeeming qualities that make them a formidable enemy worthy of fighting. However, these two points don't manifest themselves during the Germania's first passage on physical location. Tacitus lets us know right off the start where Germany is positioned in terms of its bordering territories and informs us among several other geographical details that the rivers Rhine and Danube separate Germany from the Galli, Rhaeti and Pannonii. The name "Germany" according to Tacitus originates from the name of a tribe that drove the Gauls out of what would ultimately become German territory. Ever since those times, the name "Germany" was believed to inspire terror when heard. Tacitus makes mention of the fact that within sections of their mythological and religious structure, Hercules and Ulysses carry significant influence and this contributes to his theory (along with their distinctive looks) that the Germans developed their particula... ...bject of divination. The horse to the Germans is the most trusted species of augury and at public expense they have white horses kept in sacred groves for the taking of auspices which is conducted by noting the horse's various snorts and neighs. Tacitus claims that business was not tended to without being armed and for the younger men, a sword and shield would be bestowed upon them at a certain age which he describes as a seeming equivalent to the Roman toga of manhood. To be surrounded by a large group of picked young armed men was a prestigious and honorable thing, or as Tacitus would put it, "an ornament in peace and defense in war". The Germans according to Tacitus found their nobility through war and felt that it was better to receive from blood and wounds than to receive from hard work and sweat tilling a field. Unspoken Comparison in Tacitus's Germania Essay -- Germania Unspoken Comparison in Tacitus's Germania Tacitus's Germania is a thoroughly itemized ethnographic text detailing the geography, climate and social structure of Germany and its people. Unlike his Histories and Annales Tacitus doesn't offer a story line to be followed, but instead, he nudges forth an unspoken comparison to be made between two cultures. Each of the Germania's 46 passages deals with a particular area of German civilization among which Tacitus develops a two-tiered theme. The two points he tries to make generally clear are the following: A) The Germans are barbaric, savage and stupid†¦but†¦ B) The Germans are quaint, noble and have some redeeming qualities that make them a formidable enemy worthy of fighting. However, these two points don't manifest themselves during the Germania's first passage on physical location. Tacitus lets us know right off the start where Germany is positioned in terms of its bordering territories and informs us among several other geographical details that the rivers Rhine and Danube separate Germany from the Galli, Rhaeti and Pannonii. The name "Germany" according to Tacitus originates from the name of a tribe that drove the Gauls out of what would ultimately become German territory. Ever since those times, the name "Germany" was believed to inspire terror when heard. Tacitus makes mention of the fact that within sections of their mythological and religious structure, Hercules and Ulysses carry significant influence and this contributes to his theory (along with their distinctive looks) that the Germans developed their particula... ...bject of divination. The horse to the Germans is the most trusted species of augury and at public expense they have white horses kept in sacred groves for the taking of auspices which is conducted by noting the horse's various snorts and neighs. Tacitus claims that business was not tended to without being armed and for the younger men, a sword and shield would be bestowed upon them at a certain age which he describes as a seeming equivalent to the Roman toga of manhood. To be surrounded by a large group of picked young armed men was a prestigious and honorable thing, or as Tacitus would put it, "an ornament in peace and defense in war". The Germans according to Tacitus found their nobility through war and felt that it was better to receive from blood and wounds than to receive from hard work and sweat tilling a field.

Monday, November 11, 2019

How far was the growth of the American economy in the years 1890 to 1914 due to the rise of big business? Essay

During the period 1890 to 1914 the American economy grew considerably due to the growth of its capacity to produce, rapid industrialisation and increased domestic consumption. This was, to a large extent, driven by big business. Oil was more readily available which made the transport of goods easier and encouraged development of machinery and industry. Through the dominance of Rockefeller and large oil companies, oil was exploited to the benefit of everyone and especially the embryonic car industry. In 1913, Henry Ford, adopted the moving assembly line, which meant that cars could be produced quickly which made them more affordable and increased sales boosting the economy. Through the work of the steel magnate Carnegie, steel became more readily available due to mass production which supported the development of heavy engineering and production which provided employment. JP Morgan had a leading role in reorganising American railroads which made transport of goods easier and cheaper. Due to ruthless big business culture, smaller companies which were less profitable could not survive, but the economy benefited from streamlined monopolies due to economy of scale. This meant that prices of goods went down and this spurred on the domestic market to buy more. By strictly controlling costs and increasing efficiency, big business moguls such as Vanderbilt, Rockefeller and Carnegie were particularly influential in this respect. In support of the economy banking became more stabilized due to financiers such as JP Morgan who directed the banking coalition that stopped the panic of 1907. This financial crisis almost crippled the American economy due to mass bank closures and major New York banks were on the verge of bankruptcy. The consequence of the intervention of JP Morgan was that banks were then able to provide credit to finance businesses and industry which boosted the American economy. Big business had considerable political influence and exerted pressure on the  government and states consequently passed laws to help big business. The government even extended protection through the Supreme Court such as keeping trade unions weak via super injunctions and the 14th amendment. This enshrined the rights and privileges of the individual, which allowed the development of a laissez-faire business culture. There were however a number of factors which supported the economy which were not directly related to big business. The development of agriculture across the Plains resulted in the cultivation of more land. Technological innovations such as barbed wire helped in this respect because land could be better protected. Innovations such as higher-yielding hybrid wheat made farming much more productive and profitable; this resulted in America becoming a ‘bread basket’ with surplus wheat for export. Likewise the development of technology such as refrigeration was important to farming and the economy. The development of the refrigerated rail car allowed perishable produce to be transported all across America. However, undoubtedly big business helped to fund and channel innovation into even greater profitability. Cheap labour, resulting from immigration, was particularly important to developing the economy and also brought additional skills to the country. As productivity increased trade with Asia created additional markets and demands for products. Indirectly advertising was another area that helped the American economy. Full page adverts in newspapers both in the USA and the rest of the world made people want products and therefore boosted sales and profits. Also the door-to-door salesman developed in this period as new products arrived fuelled demand. In conclusion big business was clearly extremely important in developing the American economy from 1890 to 1914 but many factors interrelate and arguably the government creating a capitalist free market economy through the political influence of big business was a major factor in helping businesses and the economy to grow.

Friday, November 8, 2019

Polar Bear essays

Polar Bear essays Who would have guessed Arctic is derived from the Greek word arktos meaning bear, and is a reference to the constellation Ursa Major, or Great Bear, which appears prominently in the northern sky (Hare 150)? The polar bear, a habitant of the Arctic, is the largest living carnivore. Three interesting components of a polar bear are its care and maintenance, reproduction, and unique characteristics. An interesting aspect of polar bears is its care and maintenance. Polar bears can be found near the North Pole, in a 150-mile diameter all around. Hare, the author of Animal Habitats said, They are found to dig dens to survive fierce blizzards and the bitter cold(Hare 151). The polar bear has fur that is different from any other animal. It helps to adapt to its climate and stalk its prey. Close to their bodies they have a woolly layer of fur to keep them warm, but their skin is actually black to absorb heat from the sun. Their fur looks white because it is hollow and reflects the sun (Hare 130). Wexo says, Fur on polar bears is actually yellowish not pure white like most people think Wexo (11). It is a yellowish because of the oxidation of the sea oil (Hare 131). For cubs the color of the fur is bluish white, then goes to a creamy white, finally when an adult it stays at this yellowish color. In the book Polar Bears Wexo said that the light color of its fur helps the pola r bear hide as it stalks its prey (11). One way that a polar bear gets its food is by stalking prey or waiting for seals to come up for air from under the water (http://web14.epnet.com/citation.asp>). Polar bears mainly eat young seals, usually ringed, but will eat bearded, harp, and hooded seals. They prefer seals but have also been known to scavenge for dead walrus, eggs and beach cast carrion. During the summer, when they dont have snow for cover or ice for the access to the seals...

Wednesday, November 6, 2019

Free Essays on Fashion Magazines Affect on Teenage Girls

Reading fashion magazines can detrimental to teenage girls because such magazines can lower a girl’s self-esteem. Teenage girls see images of beautiful women in these magazines and think to themselves â€Å"I wish I could look like that, beautiful and skinny.† The truth is only there are few women who actually look like that, compared to the rest of the female population. And also the women don’t look that perfect to begin with. The images shown in these fashion magazines are airbrushed, altered, and fixed. This thinking that models are the ultimate beauty and that we should all strive to look like them is what can cause eating disorders in teenagers. They see a perfect-bodied woman and think about how perfect their life must be, and then go to dangerous lengths to be skinny. Some girls will do anything to try to reach this unattainable perfect body. Even though they may not think so, the teenagers self esteem goes down with their weight. Eventually, they will gain the weight back from the crash dieting or binging and purging, and then feel worse than before. We should have people of every size in fashion magazines, and then maybe girls will learn that everyone is different, and perfection is inevitably unattainable.... Free Essays on Fashion Magazines Affect on Teenage Girls Free Essays on Fashion Magazines Affect on Teenage Girls Reading fashion magazines can detrimental to teenage girls because such magazines can lower a girl’s self-esteem. Teenage girls see images of beautiful women in these magazines and think to themselves â€Å"I wish I could look like that, beautiful and skinny.† The truth is only there are few women who actually look like that, compared to the rest of the female population. And also the women don’t look that perfect to begin with. The images shown in these fashion magazines are airbrushed, altered, and fixed. This thinking that models are the ultimate beauty and that we should all strive to look like them is what can cause eating disorders in teenagers. They see a perfect-bodied woman and think about how perfect their life must be, and then go to dangerous lengths to be skinny. Some girls will do anything to try to reach this unattainable perfect body. Even though they may not think so, the teenagers self esteem goes down with their weight. Eventually, they will gain the weight back from the crash dieting or binging and purging, and then feel worse than before. We should have people of every size in fashion magazines, and then maybe girls will learn that everyone is different, and perfection is inevitably unattainable....

Monday, November 4, 2019

Bottling Company Case Study Example | Topics and Well Written Essays - 500 words

Bottling Company - Case Study Example The above parameters are calculated using Excel built in functions. The mean and median are very close to each other; it shows that the data do not have skews. Standard deviation of sampling data are small, which states that values are close to the mean. In statistics, the population mean is measured through the sample mean. Statistics uses a concept called confidence interval in order to calculate a population mean. This assignment uses a 95% confidence interval to evaluate a range of the population mean. The confidence interval, in this case, is measured using method of unknown mean and unknown standard deviation of the population. The range is achieved using the central tendency values and the critical value of t, and SE. The critical value is calculated using Excel formula T.INV.2T(0.05,29); where 0.05 is the significance level of 95% confidence interval, 29 is the degree of freedom, df = n-1. The t critical = 2.045. The term SE is called standard error; it is calculated using formula STDV / sqrt (n). In this case, SE = 0.1. The upper limit of the interval = X mean + t*SE = 14.87+2.045*0.1=15.08. The lower limit of the interval is X mean +t.*SE = 14.87-2.045*0.1 = 14.66. Thus, the 95% confidence interval is (14.66, 15.08). In this case, customer’s complaint is that the soda in the bottle is less than 16 ounces; however, the company claims that the soda in the bottle is 16 ounces. These two statements give the basis for the hypothesis test (â€Å"What is hypothesis testing†, n.d.). The alternate hypothesis is the population mean is less than 16 ounces; null is the population mean is equal or greater than 16 ounces. The significance level of the test is 5%. Based on the alternative statement, it is advised to conduct a left tail test of mean; for this purpose test statistics is defined as t = (x mean - ÃŽ ¼) / SE = (14.87-16.0) / 0.1 = - 11.25. Based on degree of freedom, df = 29 and significance level

Saturday, November 2, 2019

How does the electronic medium require different tactics for effective Essay

How does the electronic medium require different tactics for effective marketing communications - Essay Example Electronic marketing establishes new avenues for junior businesses favouring them since only a modest budgeting is required to ensure that access to possible customers is made easier. Compared to any other form of marketing, e-marketing has a wider scope, enabling the marketers to interact with consumers in extensive range of manner. (Phelps et al., 2004) E-marketing offers an opportunity to provide quality and adequate information on a variety of services and products of a company or a business enterprise. Besides offering product and service information e-marketing elaborates on management, public relations, sales and customer care. Furthermore, e-marketing facilities exchange of information directly between customers and companies. This can be seen as two way communication system that enhances quality improvement through customer feedback and evaluation. E-marketing has an impressive degree of immediacy, it takes only a few minutes to express interest of purchase through simple step of clicking button to make an order or book a ticket. In other words electronic marketing is in operation all day the whole week and throughout year. There is little time difference between posting information about a product and consumers expressing interest of purchase (Phelps et al., 2004). Electronic marketing has proven to be effective and a good marketing strategy since many people has access to internet today than before. Electronic medium requires a number of tactics to enhance effective marketing communication (Martin, 2010). In order to realize the goal of electronic marketing which is having access to a larger number of customers in the shortest time possible as well as initiating difficult free business transactions, there are several tactics of marketing employed. Search engine marketing is one of the most frequently used electronic marketing. These search engines include